Our team
The people behind the product
A small, senior team of builders, designers and operators who care about doing the work properly.
Sara Haddad
Co-founder & CEO
Spent a decade scaling operations teams before setting out to fix the tools they relied on.
Omar Nasser
Co-founder & CTO
Leads engineering. Happiest when a hard problem turns into a boring, reliable system.
Lina Farouk
Head of Design
Shapes every screen and believes the best interface is the one you barely notice.
Karim Saleh
Head of Product
Talks to customers every week and turns what he hears into a clear roadmap.
Maya Idris
Engineering Lead
Owns the platform's reliability and keeps the release train on schedule.
Yusuf Rahman
Customer Success
Makes sure every new customer is set up and seeing value in their first week.
Nora Khalil
Marketing Lead
Tells the product's story clearly, without the buzzwords.
Adam Mansour
Finance & Operations
Keeps the numbers honest and the company running smoothly behind the scenes.
Want to work with us?
We're always looking for thoughtful people who love their craft. See our open roles.